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© 2019, Portfolio By Liel Krispin

saray

Logo design and graphic language development for Saray Bachar - photographer

Logo design and graphic language development for Saray Bachar - photographer The first thing that should be done by Saray is business research. This is the first time she has been asked to clearly define who the most prominent competitors are, what the business values are, who the target audience is, and what makes her unique.

I rebranded her as a business and not as an individual, a step that was very important and effective for her after all the research was done. It was easy for her to understand what we were going for, a graphic language that speaks to the values of “elegance" and "innovation", which is what defines her as a photographer.